LA BUSY GIRL
She doesn’t have two hours to waste on appointments. She shows up, she leaves.
PRESS. SLAY. SWITCH. · NEW — PRE-GLUED LASHES: PRESSLASH BY ROXILS
NEW · PRE-GLUED FALSE LASHES
SAME WOMAN.
SAME PRESSLASH.
Salon-quality pre-glued lashes, applied at home in under 5 minutes. No appointment needed, no extra glue required. Because you shouldn’t have to choose between quality, speed, and price.
A Belgian brand · Roxils quality, in an express version.
WHY PRESSLASH AND NOT ANOTHER BRAND?
REDUCE THE GAPI created PRESSLASH with a simple idea: to bridge the gap between price and quality. You know how it is with Roxils—we always strive to offer you the best possible quality at a price that remains accessible.
And PRESSLASH isn’t some product I discovered just yesterday. I’ve been using lash clusters for years—long before they became as popular as they are now. I was already well aware of their potential: a stunning look, achieved quickly, without having to spend hours at a salon.
But above all, I didn’t want to create a product solely for “the natural girl who doesn’t want extensions.”
A STYLE FOR EVERY VERSION OF YOU
YOU, EVERY DAY.Natural on Monday, baddie on Saturday.
PRESSLASH follows your schedule, not the other way around.
She doesn’t have two hours to waste on appointments. She shows up, she leaves.
Friday night, she pulls out her best look. Full glam, zero stress.
She lives in leggings, but still wants a sexy look.
Elle adore ses extensions et comble son regard entre deux rendez-vous.
She simply wants to be ready in less than 5 minutes. Period.
A natural look. A full-glam look. Same woman. Same PRESSLASH.
PRESS. SLAY. SWITCH.
3 STEPS. LESS THAN 5 MINUTES.
SIMPLERGently pick up the cluster above the adhesive strip using the non-stick PRESSLASH tweezers.
Position it according to the application instructions, flush with the lash line without touching the mucous membrane, then press lightly using the tweezers.
Mix up your lengths: natural for the day, full glam for the evening. Take them out whenever you like.
WHAT WE BELIEVE IN
Quality above all else—a legacy from Roxils. We never release anything that we wouldn’t use ourselves.
In practical terms : premium materials, a natural look, and reliable hold.
Quality beauty products shouldn’t be a luxury. PRESSLASH bridges the gap between price and quality.
In practical terms : a fair price and easy application, even for a beginner.
No appointments, no commitments, no pressure. Put it on and take it off whenever you want.
In practical terms : we respect the choice of women who do not like extensions.
Ton temps est précieux. Un look sexy en moins de 5 minutes, sans sacrifier le résultat.
In practical terms : a product and a communication strategy that get straight to the point.
PRESSLASH was born out of actual practice: its founder was applying lash clusters long before the product itself existed.
In practical terms : authentic content, realistic routines, no exaggerated promises.
PRESSLASH was not created to replace the professional application of eyelash extensions.
It bridges the gap between your services and all those clients who love lashes but do not wish—or are unable—to wear extensions all the time.
A COMPLEMENT TO YOUR SERVICES
She loves her natural look, but sometimes she’d like to switch to a more intense gaze for a weekend, an evening out, or an event.
→ PRESSLASH allows her to switch up her style for specific occasions, while remaining true to her natural, everyday look.
She missed her appointment or, in this exceptional case, has to wait longer than usual for her next refill.
→ PRESSLASH serves as a temporary solution between appointments, provided it is compatible with the service and your recommendations.
That client who says to you: "I love extensions, but they’re not for me for everyday wear."
→ You now have an alternative to offer her, instead of seeing her leave.
Not every woman who loves a great lash look will necessarily become a client for lash extensions. This is precisely where PRESSLASH fits in. Whether it’s extensions, a lash lift, eye-area treatments, or PRESSLASH, every client can find the solution that perfectly suits her daily life, her personal preferences, and her current mood.
Complement your expertise. Expand your offering. Let your clients switch.
REAL CUSTOMERS, REAL ROUTINES
01 · THE INSTALLATION
Pleasantly surprised! The false lashes are easy to apply, stay in place really well, and look gorgeous. I think I’ve found my alternative to lash extensions perfect for when I travel!
Leslie · A fan of all things natural02 · THE OUTFIT
I was mainly worried that they wouldn’t stay in place well, but I was pleasantly surprised. They stay put, and I can go about my day without even thinking about them.
Sarah · The outfit03 · COMFORT
I was looking for a natural look that would be comfortable to wear. They are lightweight, beautifully enhance my eyes, and you quickly forget you’re even wearing them. Exactly what I wanted!
Camille · ComfortWE’LL GET BACK TO YOU
A QUESTIONThe team is here to support you.
Write to usNo. PRESSLASH clusters come pre-glued: the CLEAR adhesive is already on each cluster. Just pick them up with the tweezers, place them, and press—that’s all there is to it.
Up to 5–7 days, depending on your natural lashes and your routine. For the best hold, apply the clusters to clean, dry lashes free of any mascara. Also, avoid placing them too far toward the inner or outer corners of the eye; if you have fewer lashes in those areas, the clusters will detach more quickly.
Yes. PRESSLASH was designed for easy application, even the first time: 3 simple steps—Press, Slay, Switch. To get started, try the "Paris" style—it’s the most natural-looking one. Follow us on Instagram for more tips.
The lash clusters are applied beneath your natural lashes, without touching the eye or the mucous membrane. In case of doubt or irritation, remove them and seek advice from a professional.
With a lash lift, yes: PRESSLASH allows you to go from a natural look to something more intense for a weekend or an evening out. If you have lash extensions, it can serve as a quick fix between fill appointments. Just be sure to check with your lash artist first to ensure it’s compatible with your current set.
Always remove them gently using an oil-based product without pulling to protect your natural lashes.
PRESSLASH by Roxils. A style for every version of you.