Building customer loyalty

Customer loyalty is especially useful for increasing sales. Be careful never to dissatisfy a customer, as they may then rate you badly, and that's a threat, because users still use the Internet to find information. When researching your products and services, these potential customers may come across some unpleasant details about you. A satisfied customer is the best advertisement for your company.

ATTENTION this doesn't mean you have to accept them all, there must be rules to respect for the smooth running of your work.

But in the event of a misunderstanding, always try to find a solution as far as possible.

Every sales policy naturally includes a customer loyalty strategy, and we'll find out how with these tips:

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  TAKE THE TIME TO TRAIN:
  When you're just starting out, make sure you take the time to practice so that you can offer your customers a good service of impeccable quality. Customers are easy to win over with promotional offers, but if the work is sloppy and of poor quality, they won't come back.
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  OFFER AN IRREPROACHABLE QUALITY OF SERVICE:
  Your customers will only return if they are satisfied with the product or service, or if they have been able to obtain satisfaction following their request. A satisfied customer won't hesitate to recommend you to her friends and acquaintances. Show them that you care about quality by contacting them again at a later date, and periodically measure their satisfaction.
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  BUILDING TRUST:
  A new customer is not necessarily a loyal customer. As beauty professionals, the first question you need to ask yourself is what else you could offer the customer to please her, to reassure her and to offer her a truly relaxing moment based on well-being. So it's important to create a warm atmosphere with your customer. Creating a climate where customers feel at ease and confident is also a way of building loyalty. Beyond your work, she'll also enjoy coming to see you.
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  THE IMPORTANCE OF SOCIAL NETWORKS:
  Inviting your customers to communicate on social networks (Facebook, Instagram, Twitter, etc.) and on social recommendation sites (google, etc.) are innovative and solid solutions at a lower cost. Of course, implementing this type of communication to build customer loyalty takes time and a little personal investment, but it can quickly prove highly profitable in terms of image and sales.
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  Numerous other solutions exist for building customer loyalty
  and maintain a privileged relationship with them, such as creating events, sponsorships, newsletters, mailings, loyalty cards, etc. If you want your customers to come back, be creative and renew yourself! Introduce new products or services as an excuse to get in touch with them and make them want to consume and/or come back to use your services.

One last word of advice: be patient! Respect the consumer's "time". Don't rush him by contacting him too quickly or too often. Give preference to spontaneous, unplanned contact to avoid stressing the customer.

You now have all the keys to building customer loyalty - it's up to you!